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Flex SEA Gaming started because we saw a lack of collaboration between the retailers and distributors, the hardware brands, and the gaming community. It was always about stuffing as many units into the retailers as possible and relying on the brand to generate demand for the products. We want to transform the way South East Asian gamers discover exciting gaming experiences the world has to offer, right to their doorstep.
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The company was founded in 2024 in Singapore, our team is made up of industry gaming veterans with deep connections in the south east asia market as well as in global markets. Together, we bring a customer and brand-centric approach to the games hardware distribution; we firstly believe that growing a sustainable presence in the South East Asia market requires a direct-to-consumer approach. That means collaborating with the local gaming communities to build trust for the brand with all the stakeholder involved: gaming enthusiasts, retailers, e-sports players, publishers and platforms, and IP holders.
To bring serious fun to serious gamers
To inspire a Collaborative Ecosystem that brings innovative and premium experiences to gamers in Asia.
